
With so many online marketing strategies coming and going at lightening speed, for many small businesses, starting a blog may seem more trouble than it's worth. But nothing could be further from the truth. The benefits of blogging for small businesses are plentiful. If you are interested in more authority, expanding your reach with increased visibility, and attracting more qualified customer leads, a blog can pack a mean punch. Here's 6 benefits of blogging for small businesses.
1. Boost Search Engine Optimisation
Search engines love to provide fresh, relevant and valuable material to people searching online. What better strategy to offer regular content than with blog posts. By blogging regularly, you give Google and other search engines new material to index and a way to plug in those critical keywords to increase your exposure on online search engine results pages (SERPS).
You will also benefit from backlinks as other websites start to link to the posts on your site.

This adds more fuel to the SEO fire since search engines consider backlinks as validation of the authority of your site.
2. Build Relationships with Potential and Existing Customers
Position Your Business as an Industry Leader
No matter how small your company is, you can build trust and influence within your industry by supplying valuable, credible information in your article. Gradually, you end up being a "go to" resource for practical, and relevant material, which can ultimately lead to increased customer conversion rates. This is particularly important for small businesses looking to build authority and credibility to take on larger companies.
3. Connect People to Your Brand
Blog posting enables you to reveal a unique side of your business that potential and current customers will not see through outbound marketing strategies. Blogging gives readers a sense of your business's standards, vision and character.
4. Offer Value for Your Readers
Among the biggest benefits of blogging is the ability to offer value to visitors.

Posts that help them resolve problems or include ideas to make something in their life much easier or better are far more attractive to possible leads than in-your-face advertisements. Obviously, your services or products will become part of the solutions you offer in your posts, in a subtle, useful way.
By putting in the time and effort to offer valuable content at no cost, you are in fact building loyalty with potential customers who will become more likely to choose your business over your rivals when they are ready to buy. You can even include testimonial-type posts to influence those thinking about buying from you to take the next step. If your articles are merely product promos or sales pitches, don't bother blogging. Readers won't be interested!
5. Generate Leads
Your blog can also be a powerful lead generator. Simply ask readers for their email address to subscribe to your articles. Their email address can then be used in future email marketing campaigns to educate them more about your services, offers and news.

Those who leave comments are also potential leads. The more frequently you communicate with a prospect, the more likely you will build a trusted relationship and convert them into a new customer.
6. Produce Opportunities for Sharing
Every time you blog, you produce an opportunity for your audience to share your blog with others. Whether they connect to your article, tweet it, or email it to others, it's free marketing and it further validates you as a reputable business.
From a practical perspective, blogging makes a ton of sense. With very little effort and expenditure, you can build authority, boost search engine rankings, increase site traffic, and nurture relationships with prospective and existing clients. This is an opportunity no small business should miss.
Need Help with Blogging for Your Small Business?
Are you thinking about producing a blog site for your company? Or do you have no time to blog and would love some help to get more SEO optimised articles written with the right keywords? We can help! Rep Strategic offers a range of blog and web design solutions for local businesses.
Our professional copywriting and content development team can work with you to develop insightful, valuable posts to start building authority, extending your reach and generating more qualified leads.
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